White Is The New Black In Cars! Here’s To More Research Confirming Things We All Know
November 30, 2019
According to a report published by the largest chemical producer in the world BASF, white is the most preferred car colour among the Asian Pacific audience. In India, 43%of the consumers preferred white followed by grey and silver at 15% each.
As per the report, nowadays, SUVs are also becoming popular among consumers who value a car’s functional features. The segment now makes up 23% of new cars. 12% of new SUVs are red, which is the biggest share of red compared to all other segments. In the growing SUV segment, the diversity of chromatic colours is significant.